Because none was supplied to us. That is the whole of the reason, and it is worth
stating in one plain sentence rather than dressing up.
The material we work from is the bottle artwork, the seller’s four listing panels and
the seller’s detailed pack. A price appears in none of them; the pack’s own wording is
that the figure is on the marketplace listing. So every price here reads “shown at
checkout”, and the first time you see a number is on the page asking you to pay
it.
We could have written a plausible figure, and a guess would have looked professional.
It would also have been invented, and you would have found that out at the moment you
were reaching for a card.
What that costs you, as a buyer
You cannot work out a cost a day. Cost a day is the only fair way to
compare a 30-day bottle against a 90-day pack, or against anything else on the shelf.
Without a price, that column stays blank on every table on this site.
You cannot compare it with the category before you commit. The normal
way to shop is to open three tabs and read three prices. Here the third tab only opens
once you have started to buy.
You see the number at the worst moment to judge it. A price read at
checkout, after you have spent twenty minutes deciding you want the thing, is a price you
are unusually willing to accept. That is true of everyone, including us.
None of that makes the product worse than it is. It makes the buying worse,
and it is why price clarity is the lowest mark on our
editorial scorecard. One printed figure would close
it.